How to Prevent Scratching Your Glasses

There’s no such thing yet as a 100% scratch proof lens. But there are products available to keep scratches to a minimum. We’ve assembled a compact kit of our favorite KleerVu products – including spray, a cleaning cloth and Clean-n-Brite.
_
Tips on keeping your eyewear scratch free

Rinse your glasses daily under running water to remove dirt and oil deposits or use a quality lens cleaning spray.

If you have anti-reflective coating on your lenses, make sure the spray is approved for AR coatings, like our Pristine.

Never clean lenses while they are dry with a tissue or your shirt!

Do not expose your glasses to extreme temperatures, i.e., leaving on the dashboard of the car.
Use two hands when removing frames from your face.

Never lay lenses face down on a surface, always fold the temples and lay temple-side down.

Do not attempt to bend the frames yourself. If they are uncomfortable or become misaligned, please allow our opticians to adjust them for you. Screws can become loose over time, and we will be happy to tighten or replace them as necessary.

Thank you for following my blog

George
Herbert’s Marketing

Child eye care

More and more children are now wearing glasses. Here is some good information for you if your child is or will be wearing glasses.

The American Optometric Association recommends that at a minimum, all children should have a comprehensive eye exam with dilation before they start school. Children often don’t know how to verbalize poor vision and only a complete eye exam can detect underlying issues that may not be found at a screening.
Our doctors see children as young as six months old.

Top Ten Eyewear Tips for Parents
Thanks to fictional character Harry Potter, kids wearing glasses are now cool! If your child requires prescription eyewear, here are some tips for selecting eyewear that will make it both fun and functional.

Lenses: Discuss with an optical professional the best lenses for the prescription. Polycarbonate lenses are generally the best for children. These lenses are the most impact resistant and are lighter weight than most plastic lenses. Parents should always avoid glass lenses. Although all glass lenses are tempered, the glass may still shatter when broken and creates a hazard to the eye. Glass lenses are also heavier than plastic or polycarbonate lenses. An anti-reflective lens is also recommended. Anti-reflective lenses help to transmit the light verses reflect it; allowing for less eyestrain from over head light, computer work, watching TV, etc. Some anti-reflective lenses are also scratch resistant. Talk to your optician for more details.

Size and Fit: The frame should have a comfortable temple length and bridge size. The bridge is the part of the eye-wear frame that connects both eye rims over the nose. The bridge size allows the nose pads of metal frames to rest comfortably on the nose at a proper distance from the inner corner of the eye. Because most children do not have fully developed or prominent noses, they may require a special nose pad sling to keep the frame in place on the nose. Temples, the arms that extend from the front of the eye-wear, should be a length that rests comfortably on the ear. They can be adjusted to get a comfortable fit. For younger or active children, cable temples provide a flexible cable that wraps over the ear to keep the temples secured so that the eye-wear stays in position on the face.

Frame Material: To provide the most durability, eye-wear should be made of quality metals such as nickel, silver, monel, stainless steel, or titanium. Titanium, special nickel-free metal alloys, and most plastic frames are also hypoallergenic. Plastic eye-wear frames are a durable alternative but can be more difficult to repair.

Sensitivity to Nickel: Some children are sensitive to nickel. If your child shows sensitivity to nickel, try titanium, nickel-free, or plastic eye-wear.

Spring Hinges: Spring hinges provide flexibility, allowing the temples to flex outward, away from the frame without causing any damage to the face or the eye-wear frame. Spring hinges are safer in that the eye-wear comes off the face easily in the event of a fall or accident.
Strength and Durability: Choose a substantial metal or plastic frame with spring hinges and extra soldering strength at the bridge and temples to ensure the eyewear can withstand a child’s active lifestyle. The extra soldering strength at these areas (where metal meets metal) will help prevent breakage.

Nose pads: Look for silicone nose pads because they do not slip.
Appearance: Today’s eye-wear for children offers a wide selection of eye shapes, colors, and decorative treatments. Make sure your child is happy with how the eye-wear looks and feels, and communicates this to your optical professional.

Eye-wear Case: Make sure your child’s eye-wear comes with a hard case. Teaching your child a good habit, to put his or her eye-wear in the case when not being worn, will prevent the eye-wear from being scratched or broken.

Care and Cleaning: Parents need to show children how to maintain and clean their eyewear. The frame and lenses should be cleaned with a non-abrasive cloth using a mild detergent. Paper products are not recommended. As part of regular maintenance you should bring your child and their eyewear in once every three months for straightening and adjusting. Also have the optical professional tighten the screws on the frame to ensure the life of the eyewear.

I hope you found this informative.

Thank you for following my blog!

George
Herbert’s Marketing

 

Frequently asked questions about vision

You may have heard these terms regarding your vision, but do you know what they all mean? Here are some definitions of some common terms.

What is myopia?
Myopia is nearsightedness and not being able to focus clearly on objects far away. This is a result that happens when light rays entering the eye through the pupil are bent too soon or too quickly and hypothetically are coming to focus in front of the retina.

What is hyperopia?
Hyperopia is farsightedness and not being able to focus clearly on close up. This is a result that happens when light rays entering the eye through the pupil are bent too late or too slowly and hypothetically are coming to focus past the retina.

What is presbyopia?
Presbyopia is a condition that occurs when a person reaches the age of about 40 to 45. The crystalline lens loses elasticity and is unable to constrict as well as it was able to before. Just like any other muscle in the body, this muscle gets weaker with age. The presbyopic person requires reading (eyeglasses) to accommodate the loss of vision acuity.

What is astigmatism?
An astigmatic eye is one that is irregularly shaped often resembling a football or soccer ball. It is not perfectly cylindrical and due to different curvatures to the eyeball, light rays entering the eyeball refract and bend differently with all rays coming to focus on multiple focal points. This results in blurred vision.
What is a cataract?

A cataract occurs on the crystalline lens. This is a milky white type film covering the lens and prevents light from properly passing through the eye coming to rest in a focal point on the retina. This is usually due to damage from UV rays and is more prevalent at the equator and other ozone hole areas around the world.
What is glaucoma?

Glaucoma is the buildup of fluid causing pressure in the eye. There are two types:
· Open Angle – this is also known as chronic glaucoma and is fluid buildup caused by a blocked channel (where the aqueous humor drains).
· Closed Angle – this is also known as acute glaucoma and is fluid buildup caused by the iris pressing up against the crystalline lens trapping the aqueous humor.

What is amblyopia?
Amblyopia is more commonly known as lazy eye and results from too much muscle that is attached to the eye causing the eye to drift. This is a condition that if not corrected early in life, it may not b e correctable; eventually the brain could shut the “bad” eye off to accommodate the “good” eye. Common treatments are eye exercises, prisms in the prescription of the eyeglass lenses, and surgery.

What is strabismus?
Strabismus is a condition of the eye more commonly known as “crossed eyes”. This is a deviation of one or both eye and not holding on an object at the same time.

What is color blindness?
Color blindness is more common in boys than in girls and is the inability to distinguish certain colors from others.

What is legally blind?
Legally blind is considered to be present at 20/200 vision acuity and cannot be improved with (prescription eyeglasses) or contact lenses.

Hopefully, you found this information informative and it will help you in the future.

Thank you for following my blog!

George
Herbert’s Marketing

Sunglasses

It’s summer time and now is a good time to tell you about sunglasses.

Sunglasses: More than Just Fashion

If you’re in the market for a new pair of sunglasses, you may be wondering about UV-protection sunglasses or the benefits of polarized sunglasses. Or, you might be more concerned with keeping up with the latest trends, regardless of eye protection.

It’s true that a great pair of sunglasses can add polish to any outfit, and instantly transform your look to chic, sporty, serious or purely fun. But sunglasses are much more than just a fashion accessory – they are all about function, too. Sunglasses can block harmful ultraviolet (UV) rays, help you see better, improve safety and prolong your eyesight. And whether you prefer clip-on, over-sized, aviator or any other style of sunglasses, you don’t have to forgo fashion for eye protection.

You have many choices when it comes to sunglasses. When you’re considering styles, colors, function, polarized lenses and UV protection, it’s important to have all the facts, so you can make an informed decision. The good news is you can have both a high level of fashion and outstanding eye protection. And when you have the latest information on the benefits of polarized and UV-protection sunglasses, your choice can be a little easier.

The Health Benefits of Sunglasses

Do you remember the iconic look of Jackie Kennedy’s over-sized black sunglasses? Celebrities have always used sunglasses to enhance their style, go incognito or create an air of mystery. They may not be thinking about the health of their eyes, but there is compelling evidence to do so. Sunglasses can play an important part in preventing harm to your eyes, by blocking the sun’s UV rays.

Overexposure to UV rays can cause a number of detrimental effects over time, and can even lead to vision loss. A number of eye problems stem from too much exposure to UV rays, including the following:

• Cataracts: a cloudiness of the eye’s natural lens
• Macular degeneration: a condition in which the eye’s macula breaks down, causing a sudden or gradual loss of vision
• Retinal damage
• Pinguecula: a raised area on the white part of the eye
• Photo keratitis: “sunburn” of the cornea
• Skin cancer of the lids
• Pterygium: an elevated growth that invades the cornea

In addition, damage to the skin around the eyes can cause premature aging, discoloration, wrinkles and skin cancer.

The Best Way to Protect Your Eyes

UV-protection sunglasses can shield your eyes from the harmful effects of the sun. When shopping for sunglasses, read the labels. Choose “UV 400” sunglasses, which will block light rays with wavelengths up to 400 nanometers, and protect your eyes from 99 to 100% of both UVA and UVB rays. Regardless of how dark the lenses are, if they’re not labeled “UV 400” or “100% UV protection,” it’s best to steer clear.

I hope this helped you a little.

Thanks for following my blogs

George

Herbert’s Marketing

Using Micro-Fiber cloths

When cleaning your glasses and electronic items, it is very important that you are using a good quality micro-fiber cloth, such as the ones we offer at Herbert’s Marketing.

Large Ultra Fine Microfiber Lens Cleaning Cloth

The large Ultra Fine Micro-fiber cleaning cloth is perfect for windshields, windows, and computer screens. This popular lens cleaning cloth also works great on face masks, visor shields, and large surfaces. Whether for fine optic lenses or sunglasses, this cloth leaves no residue behind. It also picks up dust, dirt, and other visual impairing elements quickly. With ultra fine micro fiber, this cloth will never scratch your finest plastic or glass surfaces. This includes Lexan, along with LCD TV and large computer screens. This dependable and reliable cloth also eliminates oils and is 100% washable. In fact, users simply have to let the cloth air dry. For optimal performance, use with KleerVu™ Anti-Fog, Anti-Static cleaner.

Use the large Ultra Fine Microfiber Cleaning Cloth and time-saving design of the 8 oz. spray bottle to easily treat large surface, including large television screens and windshields.

The small Ultra Fine Microfiber Cleaning Cloth is perfect for use with small electronics. It and the 1/2 oz bottle of cleaner easily fit in purses, laptop bags, and even camera cases for quick and easy cleaning on the go. Well below the size requirement for airline travel, you can take the 1/2 oz. bottle of cleaner with you on the go wherever you are.

Thanks for following my blogs!

George

How Eye glasses are made.

A little more information on the item that most of us wear everyday – eye glasses.

Eye glasses are specially crafted lenses made to fit inside frames designed to hold them, and are useful in correcting or greatly enhancing a person’s vision. In discussions on how eye glasses are made, many often believe that the precursor of eye glasses was the magnifying glass. However, the history leading to the invention of eye glasses actually extends a lot further.

Anyone truly curious about how eye glasses are made may be interested to know that, as early as 4 BCE, people are believed to have used water to enhance or enlarge the appearance of small items that they wished to view more closely. It has also been noted that the Roman philosopher Seneca used a specially crafted water-filled orb to magnify the print contained in the many books he read. More than one thousand years later, Italian craftsmen produced solid glass lenses similar to today’s magnifying glasses to assist people with poor or declining vision. Variations of this design progressed over several years until the first eye glasses actually worn on the bridge of the nose were produced in Italy circa 1285. It is Benjamin Franklin who was ultimately credited with the invention of the bifocal lens useful in vision correcting. Franklin’s invention actually led to the type of eye glasses that are commonly worn today.

Contrary to the name, today’s eye glasses are most often made of plastic. Prior to the 1950s, eye glasses were still being made with glass, but newer uses of plastic since then have proved to be a lighter, more comfortable choice for those who wear eye glasses.

In the United States, the Food and Drug Administration (FDA) and the American National Standards Institute (ANSI) strictly regulate the standards by which eye glasses are made. To assure that these standards are met, all manufacturers licensed to make eye glasses are also required to be members of the National Optical Association, which further enforces the rigorous standards of the FDA and the ANSI.

The exact science of how eye glasses are made involves a very precise, very detailed system of events. After a patient’s eyes are tested to determine whether or not eye glasses are needed, if it is determined that eye glasses will be prescribed, a technician then has the task of figuring out the patient’s necessary prescription strength. A special computer is used in determining this and it prints the exact specifications for how to manufacture the prescribed lens for the patient’s eye glasses.

The physical creation of the prescribed eye glasses then involves the technician comparing a pair of plastic blanks until an appropriate one is found for the patient’s prescription. The remaining prescription strength needed is then ground into the blanks at the back of the lens.

Next is the blocking process, which is when the optical center of the eye glasses is located. More grinding sets the necessary degrees or curves that are needed to achieve the optical strength that the eye glasses need. The lens is then shaped or beveled, and polished to perfection.

While different types of plastics are used in making glasses, a very lightweight polycarbonate known as “Featherweight” is the most durable, the most popular, and the most expensive. Also, if a patient prefers tinted eye glasses, the lenses are specially treated before being finally inserted into whichever frames the patient has selected.

Because of advances in technology and the materials used, today’s eye glasses are much more durable than in years past, and many people even regard them as fashion accessories.

Thanks for following my blog!

George

Herbert”s Marketing

Clean-n-Brite

Today, I want to introduce you to one of the most amazing products I’ve ever seen. This product will make your glasses look like brand new within a minutes time. I can guarantee you that the first words out of your mouth will be – “WOW!” “UNBELIEVABLE!” 

I’m referring to Clean-n-Brite – the WORD’S LEADING LENS AND FRAME POLISH! It Cleans, protects, and restores eyeglasses and goggles better than ever. CLEAN-N-BRITE is a complete eyeglass treatment for glass or plastic lenses and for plastic & metal frames and:

• The protective coating lasts for days to help prevent scratching, soiling, streaking, and hazing
• Fills in microscopic scratches which immediately improves lens action for clearer vision
• Actually waterproofs which prevents oxidation and corrosion on frames and lenses
• Protects against spray and is a must for boating enthusiasts
• Lubricates as it polishes thus helping to prevent sticking of moving parts such as: hinges, zippers, runners, and cables, etc…

EASY TO USE All you do is dab CLEAN-N-BRITE on with the applicator and polish your lenses and frame with one of our soft micro-fiber cloths for startling “No Streak” results. CLEAN-N-BRITE works best when applied after heavy accumulation of dirt has been washed off. Subsequent soiling will be more easily displaced.

EASY TO CARRY The lipstick sized tube is designed to be easily carried in your pocket or purse, and is spill and evaporation proof. Each new tube comes sealed in order to insure good service and long life.

Clean-n-Brite is distributed by Herbert’s Marketing here online and at the events we attend.

 

Thank you for following my blog.

George

What is the history of Eyeglasses?

The first image magnification technology was developed between the years 1000 and 1250. Inventors noticed that convex shaped glass had the ability to magnify and the first simple magnifiers, or reading stones, were born. These early magnifying glasses served as a precursor to eyeglasses.

Eyeglasses first appeared in Pisa, Italy, around the year 1286. They consisted of two framed glass or crystal stones, and were held up to the eyes using a handle. It is unclear who invented these primitive eyeglasses, but their use soon spread throughout Europe.

During this time, Venice, Italy, was a Mecca for medieval glass production. The guild of crystal workers was established in 1284. In 1300, they adopted regulations for the manufacture of “discs for the eyes.” This served as a major catalyst for the future of eyeglasses. By the end of the 14th century, thousands of eyeglasses were being exported to all of Europe.

By the mid-1400s, Florence, Italy became a leader in production, sale and innovation of eyeglasses. Glass makers in the area began to create eyeglasses in various strengths for hyperopes, presbyopes, and myopes. A complex grading system was also implemented after the realization that vision slowly declines with age. Eyeglasses were graded with strengths progressing for every five years of age.

During the 15th century, eyeglasses were in popular demand. Peddlers selling eyeglasses were common on the streets of Western Europe. Demand increased significantly after the appearance of the first newspaper, The London Press, in 1665. The possession of eyeglasses became an indication of intelligence, status, and wealth. This view was shared by the people of Europe, China, Italy, and Spain.

Germany became a major player in the history of eyeglasses during the 17th century. The finest frames were produced here, although the Italians still made the highest quality lenses. During this time period, eyeglasses also became more widely used in the United States. The first optical shop was established in Philadelphia in 1799 by John McAllister, Sr.

Before the War of 1812, McAllister imported all the eyeglasses sold in his optical shop. Due to the trade embargo with Great Britain, he began making his own eyeglass frames in 1815. He and his son John McAllister, Jr., distributed the first astigmatic lenses in the United States. In 1828, they began to import cylindrical lenses which were meant to correct astigmatism.

There were over 300 eyeglass retailers in the United States during the 1820s and 1830s. In light of the success of the McAllisters, eyeglass production developed rapidly. Companies diversified their product lines which resulted in products such as telescopes, binoculars, and microscopes.

At the beginning of the 20th century, eyeglass manufacturers began to emphasize style as well as function. Improved plastics used to make frames in the early 1900s presented new frame styling. By the 1950s, eyeglasses had become a popular fashion accessory in Europe and the United States. Wearers demanded comfortable and stylish designs which displayed elegance while remaining functional. Today, eyeglasses are an accessory that not only improve vision, but also display personality.

Thanks for following my blog!

George

Herbert’s Marketing

Pristine™ Anti-Reflective Lens Cleaner

         

Today, I want to introduce you the quality anti-reflective lens cleaner – KleerVu’s Pristine Anti-Reflective. If you have plastic lens with the AR coating on them, then you will understand what I’m about to say. The number one complaint with this combination is that you can never get them clean. Your attempt to clean them with what ever cleaner you have purchased or if your especially using the free stuff that you got from you doctor, you know that all you get is smeary smudged lens. Plain and simple they just do not come clean! The second biggest complaint is that an hour after you clean them, they are dirty again. Sound familiar? These are the reasons why Pristine was developed. It is a quality cleaner that gets the job done while others don’t.

Pristine™ is the sole cleaner on the market today specifically developed to clean Anti-Reflective/non-glare lenses. Use it on all of your electronics and touch devices, including the iPad and iPhones and television screens.

Pristine™ is incredibly safe and incredibly effective, use Pristine™ on any glass surface without damaging that surface. KleerVu Anti-Reflective cleaning technology allows for the ultimate clean and the ultimate cleanliness.

Additionally, Pristine™ comes in an easy-to-grip, easy-to-use use bottle that makes for simple and effective cleaning. The 8 oz. bottle will give you more miles out of your glass cleaner, even if you clean frequently.

Although Pristine™ is not an anti-fog product that will stop fogging on glass surfaces, it is anti-static. It can easily stop debris from clinging to glass surfaces. Simply spray Pristine™ on a cloth and wipe the any lens. It’s that easy.

The KleerVu™ Pristine™ Anti-Reflective Lens Cleaner Complete Cleaning Kit is an essential companion to anyone who uses electronics and wants to keep them clean and functioning. With the complete cleaning kit, you’ll never have to worry about having enough lenses cleaner to thoroughly treat any electronic screen, and you’ll be able to take the cleaner wherever you go.

What Comes in the Package?

The Pristine™ 8 oz. Anti-Reflective Lens Cleaner Complete Cleaning Kit comes with one bottle of 8 oz. Pristine™ cleaner in an easy-spray bottle, one ½ oz travel-sized bottle of Pristine™, the small Ultra-Fine Microfiber Cleaning Cloth, and the large Ultra-Fine Microfiber Cleaning Cloth.

What is KleerVu™ Pristine™ Anti-Reflective Lens Cleaner?

KleerVu innovative Pristine™ cleaner is the only cleaner made specifically for non-glare lenses. The product won’t damage lenses but gives them an excellent, clean look. When you clean lenses with Pristine™, you don’t have to worry about streaking or scratching. As an added bonus, Pristine™ is an anti-static spray; it keeps dust away from the screens.

KleerVu™ Pristine™, an anti-glare, anti-static cleaner, is safe to use on any glass or plastic surface, but it is specifically formulated for:

– Computer Screens
– Television Screens
– Cell Phone Screens
– Plasma Screens
– Touch Screens
– Soft Screens
– All LCD Screens

When you use Pristine™, you keep your anti-glare screens clean without endangering them and you can prevent them from becoming dirty!

How do I Use the Pristine™ 8 oz. Anti-Reflective Lens Cleaner Complete Cleaning Kit?

Use the large Ultra-Fine Microfiber Cleaning Cloth and time-saving design of the 8 oz. spray bottle to easily treat large surface, including large television screens and windshields.

The small Ultra-Fine Microfiber Cleaning Cloth is perfect for use with small electronics. It and the 1/2 oz. bottle of cleaner easily fit in purses, laptop bags, and even camera cases for quick and easy cleaning on the go. Well below the size requirement for airline travel, you can take the 1/2 oz. bottle of cleaner with you on the go wherever you are.

Does this sound like something you need? If so, visit our website today and pick some up.

Thanks for following our blog!

George

 

KleerVu Anti-Fog Spray Cleaner

Today, I am going to start telling you a little about each of the KleerVu line of cleaners and anti-fogging solutions. Let’s start with the world-famous KleerVu Anti-Fog, which has been around now for over 26 years.

For the old timers out there that have been using our products for years will remember that in the beginning it was presented in a small tub and it was a paste. Later on, it was realized that a spray liquid would be a lot easier application, so the formula was converted into a handy spray, as it is today.

ALL KleerVu™ cleaners are easy to Use – Environmentally Safe – “Green Product” – Non-Toxic – and made in USA!

KleerVu™ Anti-Fog liquid cleaning Spray is available in 1/2 oz. spray, 2 oz. spray, 8 oz. spray, and also 32 oz. economical refill for your convenience!

KleerVu™ Anti-Fog Spray Liquid is one of the most useful and versatile products on the market. With one bottle, you’ll be able to execute over 1,000 cleaning applications and keep your glass from fogging or getting dirty. KleerVu™ is 100% biodegradable, contains no alcohol, silicone, ammonia, or abrasives. It is completely safe to use on all glass and plastic, and it is made in the USA. Individuals who don’t love KleerVu™ Anti-Fog Spray Liquid can get a 100% money back guarantee.

Who Can Use KleerVu™ Anti-Fog Spray Liquid? Everyone!

KleerVu™ Anti-Fog Spray Liquid works whether you need to be sure you can see clearly or you want to ensure the glass in your place of business always makes a good impression. It is also perfect for vehicle windshields and computer screens.

Use KleerVu™ Anti-Fog spray liquid on all types of eye-wear to promote effective applications. Members of the military typically use KleerVu™ to clean their safety goggles to prevent dust from sticking to the lenses. It can also be used on any masks or safety gear.

More than just a cleaner, KleerVu™ Anti-Fog Spray Liquid not only ensures an excellent clean; it also softens bugs for easy removal and keeps dust from sticking to glass. Everyone who uses eye-wear or eye safety gear can benefit from KleerVu™ Anti-Fog Spray Liquid, at home, work or play. It’s the perfect eyeglasses or sunglasses cleaner, but KleerVu patented technology can also be used on lab goggles, binoculars, and rifle scopes.

Those who participate in extreme sports can use KleerVu™ Anti-Fog Spray Liquid to treat paintball masks, swim goggles, scuba masks, ski glasses, ski masks, ski helmet shields, ice hockey masks and goggles, and motorcycle helmet visors.

Because KleerVu™ Anti-Fog Spray Liquid can be used on any glass or liquid, you can also use this innovative product on restaurant sneeze guards and windows to keep businesses looking impressive throughout the day.

With one bottle, you’ll be able to keep many different items clean, and you’ll never want another glass cleaner. From car windshields to restaurant sneeze guards, KleerVu™ Anti-Fog Spray Liquid is the perfect product to keep all your glass and plastic clear.

Herbert’s Marketing makes our product available on our website or at numerous events throughout the year. Check out our busy schedule here on the page and hopefully we will be in your neighborhood so that we can personally introduce you to our cleaners. If not, you can always go to our website and place your order. Remember – KleerVu is not sold in stores.

Next, I will introduce you to Pristine, our anti-reflector cleaner.

Thank you for following my blog.

George